The ultimate goal of the NSA is total population control →

William Binney is one of the highest-level whistleblowers to ever emerge from the NSA. He was a leading code-breaker against the Soviet Union during the Cold War but resigned soon after September 11, disgusted by Washington’s move towards mass surveillance.

On 5 July he spoke at a conference in London organised by the Centre for Investigative Journalism and revealed the extent of the surveillance programs unleashed by the Bush and Obama administrations.

“At least 80% of fibre-optic cables globally go via the US”, Binney said. “This is no accident and allows the US to view all communication coming in. At least 80% of all audio calls, not just metadata, are recorded and stored in the US. The NSA lies about what it stores.”

Binney, who featured in a 2012 short film by Oscar-nominated US film-maker Laura Poitras, described a future where surveillance is ubiquitous and government intrusion unlimited.

The ultimate goal of the NSA is total population control”, Binney said, “but I’m a little optimistic with some recent Supreme Court decisions, such as law enforcement mostly now needing a warrant before searching a smartphone.”

Bing’s Duane Forrester Debunks 10 SEO Myths


Bing’s Duane Forrester Debunks 10 SEO Myths

Duane Forrester, Bing’s Senior Product Manager, took to the Bing Webmaster Blog today to give his analysis on 10 of the most common SEO myths.

The SEO myths, along with a recap of Duane’s analysis for each, are as follows.

1. I need to rank #1

Duane says it’s nice to be on top, but actual rankings fluctuate on a daily basis. He also says not to obsess too much over being on the first page, as the…

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How to buy Marketing Automation: Six Recommendations →


While it’s difficult enough to find the right solution for Marketing Automation, it’s equally as difficult to ensure its’ success once implemented.

In this guest post by Robert Pease, he details a roadmap for those looking into implementing this technology to ensure it is successful from start to finish.

Having now worked in the marketing automation industry on the vendor side for several years (Salesfusion currently,LoopFuse prior to being acquired by Salesfusion) and spending a fair amount of time in various VP of Marketing/CMO roles prior to that, I like to think I have a pretty grounded approach to what products like this can do and where they fit in the organization.

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Help! I Raised My AdWords Bids and Got LESS Traffic!


Help! I Raised My AdWords Bids and Got LESS Traffic!

If you’re a reader of this blog, you’re probably familiar with the basics of the Google AdWords auction. You place a bid, you win a position on the page. And the higher your position, the more likely you are to get the click.


Help! I Raised My AdWords Bids and Got LESS Traffic!

… right?


If you’re a small business with a limited budget, you’ll need to be smarter than this. Let’s use a simple example to illustrate why.

Related: How to Use…

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Facebook Introduces Feature To Help You Find Nearby Friends


Facebook Introduces Feature To Help You Find Nearby Friends

Facebook’s Product Manager, Andrea Vaccari, announced today the beginning of a roll out of an optional new feature to help users find friends that are nearby.

The new feature, appropriately called Nearby Friends, will notify you when friends are nearby so you can get in touch with them. Nearby Friends can be turned on or off. There is no obligation to use it, but if it’s turned on you can also…

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...Unless Apple Buys Exxon →


Jason Snell:

In other words, in four years the wearables market might grow to be one-tenth the size of today’s smartphone market—in units shipped. Presumably the average selling price of wearable items will be a fraction of that of smartphones, meaning the dollar value of the wearables market is even more minuscule compared to the smartphone market.

All of which means that wearables, while dramatic and exciting and with huge potential to change people’s lives, are never going to rival smartphones in terms of market size. Same goes for smart TV boxes. These are interesting, fun areas of technological change. But the smartphone—that boring old Internet-connected 64-bit supercomputer in your pocket that just keeps improving year after year—is going to be the big dog in the tech world for years to come. Apple’s future success or failure will be dependent on the iPhone, and to a lesser extent the iPad, not on a smartwatch.

That’s exactly right. I’ve been saying this for a while: there is no industry, save maybe the oil business, that could yield the type of profits Apple is used to with the iPhone. And that points to a lot of disappointment in the eyes of Wall Street no matter what comes — unless Apple buys Exxon.